The Unrepentant Individual

...just hanging around until Dec 21, 2012

April 14, 2007

Why Tempt Fate?

If anyone is looking for gift ideas, I don’t want one of these…

Pieces of Titanic transformed into luxury watches

Steel and coal from the Titanic have been transformed into a new line of luxury wristwatches that claim to capture the essence of the legendary oceanliner which sank in 1912.

Geneva watchmaker Romain Jerome SA billed its “Titanic-DNA” collection as among the most exclusive pieces showcased this week at Baselworld, the watch and jewellery industry’s largest annual trade fair.

“It is very luxurious and very inaccessible,” said Yvan Arpa, chief executive of the three-year-old company that hopes the limited edition watches will attract both collectors and garrulous luxury goods buyers.

“So many rich people buy incredibly complicated watches without understanding how they work, because they want a story to tell,” he said. “To them we offer a story.”

They want a story? Well, the first time one of the wearers of these watches ends up in a plane crash, I’ll bet they’ll have a story. Even stranger if it’s on the maiden commercial voyage of an Airbus A380…

I’m not a believer in “fate” or “luck”, or any of that stuff. But hey, I’ll hedge my bets when I need to. I’m not getting on an airplane, or a boat, or even a BUS with one of these watches.

Posted By: Brad Warbiany @ 2:08 pm || Permalink || Comments Off || Trackback URL || Categories: News, Ponderings, Snark

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